MIDLANDS ELITE BARS LTD
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Privacy Policy

Updated 03  February 2026
This Privacy Policy explains how Midlands Elite Bars Ltd ("MEB", "we", "us", "our") collects, uses, stores and protects your personal information when you use our website, contact us or book our services.
We are the data controller for the personal data we process.

If you have any questions about this policy or how we handle your data, please contact:
Email: [email protected]
Phone: 07713 895092

Introduction
We are committed to protecting your privacy and handling your personal data fairly, lawfully and transparently in accordance with UK data protection legislation, including the UK GDPR and Data Protection Act 2018.

By using our website or providing your information to us, you agree to the practices described in this policy.

What Personal Data We Collect
We may collect and process the following information:

Information you provide directly - When you contact us, make an enquiry or book our services, we may collect:
• name
• address
• email address
• telephone number
• event details
• billing information
• payment information (processed securely by payment providers)
• correspondence with us (emails, messages or calls)
If you provide information about other individuals (e.g. event organisers or contacts), you confirm that you have their permission to share their data with us.

Information collected automatically
When you visit our website, we may automatically collect:

• IP address
• device type
• browser type
• operating system
• time zone
• pages visited
• browsing behaviour
• referring websites
This information is collected using cookies and analytics tools and is generally anonymous.

How We Use Your Personal Data
We use your data to:

• respond to enquiries
• provide quotations and bookings
• deliver our bar hire services
• process payments
• manage customer service requests
• send booking confirmations and event updates
• improve our website and services
• meet legal and regulatory obligations
• send marketing communications (where permitted)
We only use your data where we have a lawful basis to do so.

Lawful Bases for Processing
We process your personal data under the following legal grounds:

Contract: To provide services you have requested or booked.
Legitimate Interests: To operate and improve our business, customer service and communications.
Legal Obligations: To comply with tax, accounting or legal requirements.
Consent: For marketing emails and cookies were required.

Marketing Communications
We may send you updates, offers or information about our services.

You can opt out at any time by:
• clicking "unsubscribe" in emails
• or emailing [email protected]
We will stop marketing promptly once you opt out.

Who We Share Your Data With
We may share your data with trusted third parties only where necessary, including:

• payment processors
• booking or admin systems
• email service providers
• IT providers
• accountants or legal advisers
• insurers
• regulators or authorities where legally required
We never sell your personal data to third parties.

International Transfers
Some service providers may store data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with UK data protection laws.

Cookies
Cookies are small text files stored on your device to improve website functionality and performance.

We use cookies to:
• remember preferences
• analyse website traffic
• improve user experience
We may use tools such as Google Analytics to collect anonymous usage statistics.
You can disable cookies through your browser settings, though parts of the site may not function properly.

Data Security
We take appropriate technical and organisational measures to protect your personal data, including:

• secure servers
• encrypted payment processing
• restricted access to data
• secure software systems
However, no internet transmission is ever completely secure and we cannot guarantee absolute security.

How Long We Keep Your Data
We retain personal data only as long as necessary:

• enquiries – up to 12 months
• bookings – up to 6 years for accounting/legal reasons
• marketing – until you unsubscribe
• website analytics – anonymised data only
After this period, data is securely deleted.

Your Rights
Under UK data protection law, you have the right to:

• access your personal data
• correct inaccurate data
• request deletion of your data
• restrict or object to processing
• withdraw consent at any time
• request data portability
• lodge a complaint with the regulator
To exercise any of these rights, email: [email protected]
If requests are excessive or unfounded, we may charge a reasonable administrative fee.

Complaints
If you are unhappy with how we handle your data, you may contact:

Information Commissioner’s Office (ICO)
www.ico.org.uk

Third-Party Links
Our website may contain links to other websites.

We are not responsible for their privacy practices or content. Please review their policies separately.

Changes to This Policy
We may update this Privacy Policy from time to time.
Changes will be posted on this page. Continued use of our website means you accept any updates.

Contact UsIf you have any questions about this Privacy Policy or your data, please contact:
Midlands Elite Bars Ltd
[email protected]
07713 895092
We provide mobile bar hire and staffed event bar services. We do not sell or deliver alcohol for online purchase.
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TJMF Group 2026
www.tjmfgroup.co.uk
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